How To Write a Problem Statement (With an Example)

Crafting an Effective Problem Statement: A Step-by-Step Guide With Examples.

A well-written problem statement is a vital component of any project, research study, or business initiative. It serves as a concise and clear articulation of the problem you aim to address, providing a foundation for developing effective solutions. In this article, we will guide you through the process of writing a problem statement, offering an example, and answering common questions.

A problem statement is a clear and concise description of a problem that needs to be solved. It should be specific, measurable, achievable, relevant, and time-bound. A well-written problem statement is essential for any project or initiative, as it provides a clear understanding of the problem that needs to be addressed and the goals that need to be achieved.

Here are the steps on how to write a problem statement:

  1. Identify the problem. The first step is to identify the problem that needs to be solved. What is the issue that you are trying to address? What are the symptoms of the problem?
  2. Define the problem. Once you have identified the problem, you need to define it in a clear and concise way. What is the root cause of the problem? What are the consequences of the problem?
  3. Set goals. What do you want to achieve by solving the problem? What are the specific goals that you are setting?
  4. Measure the problem. How will you measure the success of your solution? What metrics will you use to track progress?
  5. Be specific. The problem statement should be specific and to the point. Avoid using vague or general language.
  6. Be measurable. The problem statement should be measurable so that you can track progress and see if you are achieving your goals.
  7. Be achievable. The problem statement should be achievable, but still challenging. If the problem is too easy to solve, then there is no point in writing a problem statement.
  8. Be relevant. The problem statement should be relevant to the project or initiative that you are working on.
  9. Be time-bound. The problem statement should have a deadline. This will help you stay focused and motivated.
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Here is an example of a problem statement:

  • Problem: Our website is not converting as many visitors into customers as we would like.
  • Definition: The root cause of the problem is that our website is not user-friendly. Visitors are having difficulty finding the information they are looking for, and they are not clear on how to purchase our products.
  • Goals: We want to increase the conversion rate of our website by 20% in the next 6 months.
  • Metrics: We will measure the success of our solution by tracking the number of visitors to our website, the number of leads generated, and the number of sales.

By following these steps, you can craft a compelling problem statement that sets the stage for success.

  1. Understand the Problem: Before you can write an effective problem statement, it is crucial to fully comprehend the problem at hand. Conduct thorough research, gather relevant data, and identify the root causes and implications of the problem. This understanding will inform your problem statement.
  2. Define the Problem: Clearly define the problem in concise and specific terms. Avoid vague or general statements and focus on the specific issue you are addressing. Use clear and precise language to ensure that the problem statement is easily understandable to stakeholders.
  3. State the Impact: Highlight the impact or significance of the problem. Explain why it needs to be addressed and the consequences of leaving it unresolved. This helps stakeholders understand the importance of finding a solution and garner support for your project or initiative.
  4. Provide Context: Offer context and background information to help readers understand the problem’s origin and its relevance in the broader context. This can include historical data, industry trends, or any relevant factors that contribute to the problem.
  5. Use Measurable Metrics: Where possible, incorporate measurable metrics to quantify the extent of the problem. This helps establish a baseline and provides a means to assess the effectiveness of the proposed solution. For example, you can use percentages, numerical data, or other relevant metrics to quantify the problem’s impact.
  6. Example Problem Statement: To illustrate these steps, let’s consider an example problem statement for a marketing campaign:
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Problem: The current marketing campaign is not effectively reaching the target audience, resulting in low conversion rates and reduced brand visibility.

Impact: This problem is negatively impacting sales revenue, customer acquisition, and brand recognition. If left unaddressed, it will hinder the company’s growth and competitiveness in the market.

Context: Despite the company’s investment in various marketing channels, including social media, email campaigns, and online advertisements, the target audience remains unengaged, resulting in missed opportunities and underperformance.

Metrics: The current marketing campaign is experiencing a conversion rate of only 1.5%, well below the industry average of 3%. Additionally, website traffic and social media engagement have seen a decline of 20% compared to the previous year.


Q: How long should a problem statement be? A: A problem statement should be concise and focused. It is typically a few sentences or a short paragraph, clearly and succinctly capturing the essence of the problem.

Q: Can a problem statement evolve during the project? A: Yes, as you gather more information and insights, the problem statement may evolve or become more refined. It is essential to regularly reassess and update the problem statement as needed.

Q: Is it necessary to propose a solution in the problem statement? A: No, the problem statement should solely focus on identifying and explaining the problem. The solution will be addressed in subsequent sections or stages of the project.

  • What is the purpose of a problem statement?

The purpose of a problem statement is to provide a clear and concise understanding of the problem that needs to be solved. It should be specific, measurable, achievable, relevant, and time-bound.

  • What are the benefits of writing a problem statement?

There are many benefits to writing a problem statement, including:

* It helps to clarify the problem that needs to be solved.
* It helps to identify the goals that need to be achieved.
* It helps to measure the success of the solution.
* It helps to keep the project or initiative on track.
  • What are some common mistakes people make when writing problem statements?

Some common mistakes people make when writing problem statements include:

* Writing a problem statement that is too vague or general.
* Writing a problem statement that is not measurable.
* Writing a problem statement that is not achievable.
* Writing a problem statement that is not relevant to the project or initiative.
* Not setting a deadline for the problem statement.


Crafting a strong problem statement is a crucial step in any project or initiative. By following the steps outlined in this guide and using the provided example, you can write an effective problem statement that clearly communicates the problem, its impact, and the context surrounding it. Remember to keep the statement concise, measurable, and relevant to ensure it serves as a foundation for finding meaningful solutions. With a well-crafted problem statement, you set the stage for success and garner support from stakeholders invested in resolving the problem at hand.

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